Amazons A+ Content
Amazon A+ Content is the tool that enables brand owners to describe product features in an advanced way: add detailed descriptions, charts, videos, high-quality images, custom copy (e.g. brand stories). A+ Content feature is designed to help sellers and vendors alike increase traffic, conversion rate and mostly their sales.
If you have been selling on Amazon for a while, you may understand what A+ Content as Amazon Enhanced Brand Content is, or Amazon Enhanced Marketing Content. While its name has now been changed to Amazon A+ Content for sellers and vendors alike, the idea’s remains the same.